Ram to Roll Out 1500 Big Horn "Low Down" Concept at SEMA 2018


Meet the slammed-to-the-street style with the Ram 1500 Big Horn “Low Down” Concept. Sporting a more aggressive stance courtesy of a prototype two-inch lowering kit, oversized 22-inch wheels and custom “Brassphault” color palette, the Ram 1500 Big Horn “Low Down” concept is ready to take it to the streets. Get up close and personal with the “Low Down” concept this week during the 2018 Specialty Equipment Market Association (SEMA) Show. ... #RamTrucks #Ram #GutsGloryRam #RamLife #RamCountry #RamNation #RamCulture #Truck #TruckDaily #TrucksOfInstagram #FCA #FiatChryslerAutomobiles #SEMA2018 #Mopar #MoparFam #MoparFamily #MoparNation #MoparOrNoCar #ThisIsMopar #SEMA

A post shared by FCA-North America (@fiatchrysler_na) on


Ram always brings incredible things to the SEMA show in Las Vegas.

This year is no different.

Joining the ranks of former SEMA standouts like the Ram Macho Power Wagon, a Chartreuse Starwood Customs truck, lifted blacked-out Ram duallies, and a lot more. The brand's offering for 2018 is a custom-made 2019 Ram 1500 Big Horn "Low Down" Concept truck that takes urban muscle to a new level.

The 2018 Specialty Equipment Market Association (SEMA) Show starts today, and ends on Friday, Nov. 2.


Ram's Street-Themed "Low Down" Concept

What will you find in the new Low Down Concept applied to the popular 2019 Ram 1500 Big Horn?

New 2.0" Lowering Kit

You probably never thought you'd hear the phrase "lowering kit" anywhere near "pickup truck", but Ram takes pleasure in pushing the envelope and in exploring new ways to design and enjoy trucks. This style is all-new, and has never been attempted by conventional truck makers. The prototype lowering kit gives the Ram 1500 a more aggressive appearance and a bold stance.

Custom “Brassphault” Color Palette

  • Custom Gloss Black upper body and conceptual performance hood
  • Billet Silver lower body
  • Brass Monkey character/accent stripe/li>
  • Gloss Black exterior badging
  • Gloss Black hard tonneau cover
  • Gloss Black 5" exhaust tips

Oversized 22" Wheels

Standard twenty-two-inch wheels on the 2019 Ram 1500 Big Horn Low Down Concept are colored with an exclusive Gloss Black paint with Brass Monkey accents to complement the "Brassphault" look. Part of the overall design includes "conceptual wheel flares" painted Billet Silver.


Watch the video below to check out FCA North America's B-Roll, or check out live coverage of the 2018 SEMA Show to see more of this awesome new concept.

Categories: Ram, News
; ;