Why Buy From Hendrick CDJR Duluth?

Choosing a dealership is about more than the vehicle on the lot. It's about knowing the people behind the purchase will be there long after you drive home.

Rick Hendrick Chrysler Dodge Jeep RAM Duluth is part of Hendrick Automotive Group, the largest privately held automotive retail organization in the United States. Our Duluth location brings four iconic brands, factory-certified expertise, and a proven track record of customer satisfaction to drivers across the Atlanta metro. We carry new, used, and certified pre-owned Chrysler, Dodge, Jeep, and RAM vehicles, with financing options and full-service support for every stage of ownership.

We've been at 2473 Pleasant Hill Rd in Duluth since 2016, and Hendrick Automotive Group has served the greater Atlanta area for decades. Whether you're here to find your next daily driver, a capable work truck, or a weekend Jeep build, our team is ready to help. This page covers everything you need to know about buying and owning a vehicle with us.

A Name Atlanta-Area Drivers Have Trusted for Decades

Hendrick Automotive Group was founded in 1976 by Rick Hendrick, who opened his first Chevrolet dealership at age 26 and never stopped growing. Today, the company operates 95 dealership locations across 13 states, representing 132 franchises and 26 manufacturer nameplates.

In Georgia, that history runs deep. Hendrick first entered the Atlanta market in 1985. Rick Hendrick CDJR Duluth joined that family in 2016, bringing Chrysler, Dodge, Jeep, and RAM to Pleasant Hill Road.

The numbers tell a clear story. Hendrick Automotive Group generated over $13.6 billion in revenue in 2025 after selling more than 215,000 vehicles and servicing 2.6 million cars and trucks. Across all Hendrick dealerships nationwide, our team has earned over 875,000 five-star reviews. The company has been ranked the No. 1 dealership group for online reputation six consecutive years. When you buy from us, you're buying from a group that takes that reputation seriously.

Your Full-Line Chrysler, Dodge, Jeep, and RAM Resource in Duluth

We carry one of the most complete CDJR selections in the Atlanta metro. Our new vehicle inventory covers every model in the Chrysler, Dodge, Jeep, and RAM lineups, from the RAM 1500 and 2500 to the Jeep Wrangler, Grand Cherokee, and Chrysler Pacifica.

Looking for something pre-owned? Every vehicle in our used inventory goes through a thorough inspection before it reaches the lot. We also carry manufacturer-certified pre-owned models for buyers who want additional warranty coverage and peace of mind.

We go beyond the standard showroom, too. Our Lifted & Custom inventory features upfitted trucks and SUVs for buyers who want something built for the trail or the job site. Our commercial division handles fleet and work truck needs for businesses across Gwinnett County and the surrounding area. And as Duluth's EV Headquarters, we're stocked with plug-in hybrid and electric-capable CDJR models including the Jeep Wrangler 4xe, Grand Cherokee 4xe, Chrysler Pacifica Plug-In Hybrid, and RAM ProMaster EV.

A Smarter Way to Buy: Introducing Hendrick Fast Pass

Most people don't enjoy the car-buying process. We get it. That's exactly why we built the Hendrick Fast Pass program.

Hendrick Fast Pass is a streamlined vehicle purchase experience that moves the time-consuming parts of the transaction online. You spend less time at the desk and more time behind the wheel. Value your trade, explore current financing terms, and start your paperwork from home. Then come in to finalize the details and drive away.

It's the same transparent, no-pressure Hendrick experience, just faster. Visit our Hendrick Fast Pass page to get started, or ask any of our team members when you arrive.

Factory-Certified Service and Genuine Mopar Parts

Our relationship with you doesn't end at the sale. Our service center is staffed by factory-certified technicians trained specifically on Chrysler, Dodge, Jeep, and RAM vehicles. These aren't generalists. They're specialists who know your vehicle's systems from the ground up.

Every service visit uses genuine OEM (Original Equipment Manufacturer) parts, components made to factory specification to ensure correct fit, performance, and warranty compliance. OEM Mopar parts are the same parts your vehicle was built with, and they're what our technicians reach for every time.

For more significant repairs, our Hendrick Collision center at the Mall of Georgia is available to restore your vehicle to pre-accident condition. And if an unexpected repair catches you off guard financially, our Service Now, Pay Later option lets you spread the cost without delaying care your vehicle needs.

Schedule service online or visit our service department at 2473 Pleasant Hill Rd in Duluth.

Flexible Financing for Every Budget

Our Finance Center works with a range of lending partners to help drivers across Duluth, Alpharetta, Lawrenceville, and the broader Atlanta area find payment terms that fit. Whether you're buying your first vehicle, trading in, or financing a work truck for your business, our team takes the time to understand your situation before presenting options.

We also offer credit assistance programs for buyers who need a path forward after credit challenges. Apply online in minutes or visit the Finance Center in person. Contact our team for current availability and to confirm the financing terms that work best for you.

Proudly Serving Duluth, Alpharetta, Atlanta, Norcross, and Beyond

Rick Hendrick CDJR Duluth is located at 2473 Pleasant Hill Rd in Duluth, GA 30096, just off Pleasant Hill Road near I-85. We regularly serve customers from Alpharetta, Atlanta, Buford, Lawrenceville, Norcross, and Suwanee, and anywhere else in the Atlanta metro where drivers want a Hendrick-quality experience.

Our team lives and works in this community. Through Hendrick Cares, our corporate responsibility program, teammates across the country engage in local service and giving back, and Duluth is no exception.

We're proud of what we've built here, and we're proud of the reviews that back it up. Over 875,000 five-star ratings have been earned across Hendrick dealerships nationwide. Come visit us and see what that standard feels like in person.

Why Shop at Rick Hendrick Chrysler Dodge Jeep RAM Duluth in Duluth, GA

Rick Hendrick Chrysler Dodge Jeep RAM Duluth is the #1 destination for Chrysler, Dodge, Jeep, Ram, Wagoneer customers because of its commitment to getting the best deal for every customer.